Advancing consumer research with AI and synthetic data
Published Friday July 25, 2025One of the most common questions in market research is deceptively simple: how quickly do people consume our product and what drives that? A leading CPG company was considering a brand update and wanted to know if a bottle design change might actually decrease sales instead of improving them. However, traditional methods like daily weighing and logging were slow, inconsistent, and hard to scale. We built a faster solution — an AI model that determines product volume from a single smartphone photo. No scales, no guesswork, just accurate, instant insights.
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How synthetic data delivers faster development
Traditional AI model training is done with physical data, requiring thousands of labeled photographs depicting bottles at varying views, fill levels, and lighting conditions. Collecting that data manually simply wasn’t feasible.
Kinetic Vision synthetic data was the solution. Instead of relying on real photos, we generated lifelike, computer-rendered images that covered the full range of conditions the AI needed to learn from. Each image was precisely annotated, enabling us to build a complete, diverse dataset in hours rather than weeks. Synthetic data allowed us to train a highly accurate volume detection model without requiring the client to photograph or measure a single physical bottle. It also gave us the flexibility to scale and adapt the training data instantly, ensuring the model was ready to perform in real-world conditions from day one.
Timelapse of traditional physical training data creation process.
The benefits of synthetic data
By combining synthetic data with AI-powered image analysis, we created a real-time consumer research pipeline that delivered faster, more accurate results while making participation easier for users. Here are the key benefits our client experienced:
- Lower research costs by removing the need for physical equipment and manual tracking.
- Easier consumer participation through a simple, photo-based process.
- More accurate and traceable data with consistent, AI-generated measurements.
- Real-time insight collection that supports faster product development feedback.
- Built-in data compliance and secure mobile integration
Comparison of synthetic images versus actual product photos.
Ready to explore how AI and synthetic data can solve your toughest challenges? Contact us today to schedule a free idea development session and see what’s possible with Kinetic Vision.
Legal Disclaimer: Kroger® is a registered trademark of its respective owner. Any mention of this brand is intended solely for illustrative purposes and does not imply any affiliation with, sponsorship by, or endorsement from Kroger. This content is created for informational and promotional use only and is not officially connected to or authorized by the brand.
