Sometimes true innovation can’t be found through normal methods. Traditional brainstorming and consumer research are a crucial aspect of uncovering insights, but what if the most valuable innovation is still hidden, either because you are unable to see it or your consumer can’t express it? That’s when journey mapping becomes a distinct advantage. Our journey maps are research based information displayed in an easy to understand, visually compelling and graphic display, that allows for easy understanding of innovation/opportunities.
Consumer Journey
Recognizing the path a consumer takes in their journey... to your product, during use of your product, and post use... can reveal unseen innovation which allows for additional mining of opportunities. Walking the day to day decision process of why, where, and how tends to open up tremendous insight, knowledge and empathy. Looking at the consumer’s journey from a holistic perspective allows for insights to flow from areas typically left untapped by traditional innovation projects. Looking at the consumer’s journey from a holistic perspective allows for insights to flow from areas typically left untapped by traditional innovation projects.
Product Journey
The process and cost of developing a product, and then placing it at retail, is daunting to say the least. So understanding that process and options for innovation and insight are critical. We look at a product’s journey from thought, design, manufacture, shelf, and even post life to reveal unique areas of unseen advantage. Looking at the product’s journey from a holistic perspective allows for insights to flow from areas typically left untapped by traditional innovation projects.
